BookBuilt / Ad design & campaign creative

Ad design.
Give them a reason.

Custom ad design for small businesses. We shape the words, visuals and formats for Instagram, Facebook, display and print, with a clear reason to choose your business.

Let’s design your ads

Static ads · Social carousels · Display & print · Motion & commercials

Instagram & Facebook ad design

Creative, in context.

Preview the placement

Four fictional businesses. Original concept campaigns with illustrative imagery, shown in sample Instagram and Facebook placements.

Copper Pass

Concept campaign

Restaurant · Appetite & occasion

Give dinner a place in their plans.

Rich food photography meets an invitation to slow down. The image starts the appetite; the caption turns it into an evening out.

View the artwork

Fairweather

Concept campaign

Insurance · A useful next step

Make the first conversation easier.

A new address is a reason to review. A clear, purposeful design gives people questions to bring to an agent, before asking them for a quote.

View the artwork

Plumbline

Concept campaign

Custom homes · Craft in the details

Make craftsmanship something you can feel.

A close view of an oak door makes a considered detail the whole story. The caption connects it to the larger decision of building a home.

View the artwork

Southlight

Concept campaign

Real estate · Everyday fit

Sell the life between the big moments.

A room in natural light and an ordinary Tuesday. This concept asks someone to picture how a home fits their routine.

View the artwork

One idea. Made for each placement.

A campaign.
Beyond the crop.

The headline, image and next step need to work together wherever an ad appears. We redesign the composition for the space and the way someone uses it.

Copper Pass · Fictional campaign study. Story interface and placements are illustrative.

Social carousels

Introduce a question. Add something useful. Give the reader a next step. This Fairweather sequence moves from a change of address to a more informed coverage conversation.

  1. The momentMoving home creates a reason to review.
  2. The preparationThree changes to bring to an agent.
  3. The actionStart a conversation about the details.

Fairweather · Fictional campaign study.

Card 1 of 3

From first idea to finished files

The thinking.
The design.
The whole set.

Bring us a new offer, a campaign that needs a fresh direction, or a business ready to be seen.

Concept & copy
An audience, a reason to choose you, and a message worth making room for.
Static & carousel design
Feed ads, product and service creative, promotional campaigns and stories told across several cards.
Display & print
Compositions adapted to the placements you need, with agreed dimensions and production files.
Motion & commercials
Animation or a complete film when movement helps the idea. See our commercial concept ↗

How an ad design project works

A clear idea.
A considered campaign.

A restaurant needs a reason to book a table. A builder needs a way to show the details. An insurance agency needs a useful next conversation. We start with the decision your customer is making.

BookBuilt is based in New York. Work directly with founder Luke Moran on the idea and the design. Meet BookBuilt ↗

  1. Define the job of the ad.

    Tell us about the offer, audience and next step. We agree on the creative direction, placements, deliverables, timeline and price.

  2. Review the words and the design.

    See the concept in context: the headline, image, supporting copy and call to action. Feedback helps us refine the agreed direction before adapting the campaign.

  3. Prepare each placement.

    We adapt the layout for the approved sizes and deliver the agreed files. If the ad needs a destination, our custom website design service can carry the message through to the enquiry.

Before we begin

Ad design,
explained.

What does your ad design service include?

We develop the campaign concept, write the headline and supporting copy, and design the agreed creative. Your project can include static feed ads, carousel cards, stories, display banners, print ads or motion. We define the number of designs, sizes, revisions and final file formats in your quote.

Can you design both Instagram and Facebook ads?

Yes. We design for the placements you plan to use, including feed ads, stories and carousels. A tall story needs a different composition from a feed post: text, imagery and the call to action are arranged for each space. The examples above let you compare both platforms.

How much does custom ad design cost?

Ad design is quoted by project. The concept work, number of creative variations, placements and any motion or production determine the price. Send your offer, intended audience, launch date and required formats. We agree on scope, revisions, timing and price before production.

What should I send to start an ad design project?

Start with what you sell, who should see it and what you want them to do. Share your logo, brand guidelines, available photography, the offer details and the page the ad will link to. If something is missing, we can discuss what needs to be created as part of the scope.

Do you also run the advertising campaign?

This service covers creative design and production. You or your media partner manages the advertising account, targeting, placements and budget. We agree on the creative sizes and file requirements so the finished designs fit your campaign.

Are the campaigns on this page real client results?

These are original concept campaigns for fictional businesses, created to show our design approach. They are not client endorsements or measured performance results. Each study connects an audience, a message and a placement so you can judge the work itself.

Let’s design your next campaign

What do you want
people to notice?

Tell us what you offer, who you want to reach and where your ads will appear. We’ll agree on the concept, deliverables, revisions and price before production.

Creative design and production. Ad placement, media spend and campaign management are separate.

luke@gobookbuilt.com

We’ll discuss the idea, deliverables and price before production begins.