Why BookBuilt

Built by an operator. Engineered like software.

We build and run websites for independent insurance agencies, and we write the software behind them. I started this at the agency desk, not in a lab, and it shows in everything we ship.

The origin

I watched good agencies lose to worse ones.

I ran an independent agency in New York. Not studied one, ran one. And the thing that stuck with me wasn't the paperwork. It was watching agencies with better coverage and better people lose business to somebody with a better website. The customer never compared agents. They compared what came up when they searched, and they called whoever looked like they'd answer.

So the first thing BookBuilt sells is the fix for that: we design your agency's website, write it around your lines and your town, then host it, secure it, and change it whenever you ask. It's not a page builder and it's not a template. It's hand-built code, and we hold it to a bar you can check yourself: Google scores this site 100 for SEO and accessibility, and yours is built the same way.

The programming didn't stop at websites. We're building software that takes the repetitive desk work off agency staff too, and it follows one rule I brought from the desk: the machine does the typing, a licensed person makes every call. I know where that line is because I sat on the licensed side of it.

What we hold to

Four principles we will not bend.

These are not slogans. They decide what we build and what we refuse to build.

01

Software, not insurance

BookBuilt is a technology vendor. We never sell, quote, bind, or service insurance. Your licensed team does all of that.

02

A licensed person decides

Our software does the typing and the cross-checking, then stops. A licensed person reviews the result and makes every decision.

03

Built by an operator

BookBuilt was built from inside real agency desk work, then engineered like real software. It fits how agencies actually run.

04

Light on data

We design our tools to touch as little sensitive consumer data as possible, and only what the task in front of you requires.

I built BookBuilt from inside a New York insurance agency. I build like someone who knows the book, not just the code, because that is the desk I came from.

Luke MoranFounder, BookBuilt

Judge us the way your customers will.

We'll design your agency's new homepage and send it over, free. Look at it next to what you have now and decide.